John Assaraf says it well:

FEEL THE FEAR – AND DO IT ANYWAY!!! 

HomeRunnersSuccess truly recommends John Assaraf  

true mentor and business coach.

The Dark Side of Network Marketing

When you started looking for a “home business” did you notice – every time you see something that looks interesting, something that will give you a way to make your life easier and OF COURSE make you hundreds and thousands of dollars – FAST.

Money Falling From The Sky?

As soon as you enter your email address, a new window opens to tell you that as soon as you fill in the rest of your information and only pay – OH anywhere between, $9.95 to $495 you will get the rest of the SECRETS?

It’s not only overwhelming and annoying – it can cost you a small fortune. It seems so many sites are built on this premise and there is just no way of getting around it. It also seems that each site promises that they are better than the other. Rich and I have bought into so many of these great deals. Only to find out that there not great as you thought they might be and once you’re in the system, there is another system to purchase. We have also noticed that the EASY instructions are vague and confusing. All you have to do is purchase another system and it will be easier.

So about now, you get to feel like a rat caught in a maze while spending and spending and spending. At one point, when we first started in our business, I thought it was our responsibility to put the children of the founders of “Google” through college. We found out the hard way that “pay per click” can cost a fortune. Even when we OUTSOURCED to a so called “expert” Build our PPC campaign – not once but twice. Not only did we pay thousands to have this done – the campaigns didn’t work! NO MONEY BACK and the only explanation we got back was that perhaps our website is no good. Don’t you think that should have been discussed before the building process? Not to mention that thousand of PPC dollars to Google were already gone.

SEO – OR – SEARCH ENGINE OPTIMIZATION is also another slippery slope. How many average folks do you know that can master this process? So this is the promise you get if you outsource this and your website will be seen EVERYWHERE. All over the world – you will get hundreds of leads every day! ALSO NOT TRUE. Once again, after we paid to have this done, there was no obligation to fulfill the promise that had been made to you up-front. The follow up emails and phone calls we sent were never answered.

Another thing to take a look at is “BRANDING YOURSELF” Basically that’s what we are doing right now. The more we get out there and the more we help folks learn ‘HOW TO’ the more we will be able to build trust and build relationships. We want to give GOOD advice without asking for your money. Starting your own “home Business” is a process and in order to have true success, you need to take the time and the small steps that will need to build a strong foundation.

The best advise we can give to anyone about marketing is to learning as much as you can about the area you want to target and then find the most cost effective methods available. Never consider your new business a way to GET RICH QUICK. It may happen for some but 95% of the rest of us will need to invest the time, the work and the commitment. So – stop clicking and spending.

Invest in yourself and do your homework. When it comes to finding the “best methods” out there, you will find them but it will take time and effort. If it feels wrong – it probably is.

To Your Success!

You already know that I absolutely LOVE the power of the internet and the leverage of AUTOMATED systems.

But I have to be honest with you.

No level of systems and automation will ever completely replace the fact that YOU still need to learn and develop the fundamental skills necessary to be a  true leader in this industry.

Yes, we make money and sponsor people into our businesses virtually on auto-pilot.

Yes, I have some new distributors join me in my businesses BEFORE I ever speak to them on the phone.

Yes, this is a reality.

BUT…there are still limitations.

There are MANY people out there that simply WILL NOT send money or make an important decision without  FIRST speaking to some one on the telephone.

The reality is that if you want to be a TOP PRODUCER in the network marketing industry, you MUST learn and develop the skills of prospecting, positioning and speaking with your prospects over the phone or
in person.

Now I’ll be honest…I absolutely HATED having to talk to prospects on the phone and trying to get them to join my business.

That’s why I started learning about how to use the internet to build my business using ATTRACTION MARKETING.

But, I quickly realized that you simply cannot automate this business 100%.

It IS and always WILL BE a business built on  relationships.

So, if you want to be a TOP PRODUCER, then you will have to master the art and skill of recruiting.

There is ONLY one course that I would recommend to you that I believe can actually give you ALL the  training you will need to master this skill.

Check out the free training videos first…then you can decide for yourself.

CLICK HERE FOR MIKE DILLARD

To Your Success!

Richard & Kathy Hatch

http://HomeRunnersSuccess.com

I want to show you exactly how you can get your self positioned on the first page of  Google and the other top search engines.

There’s several different strategies you can use, but they all come down to THREE basic principles.

STEP #1: Keyword Research

It all starts with keyword research. You need to decide which specific keyword phrases you want to compete for. And better yet you want to know if you stand a chance at winning.

This is where the importance of proper keyword research comes in. You will waste a lot of time and effort without the proper research.

So, to make this easy for you, we’ve put together some really great training videos that explain exactly how to do this. Have a look under STRATGEY #8 Content & Article marketing. You will find the videos on Keyword Research.

CLICK ON MARKETING STRATEGIES #8

STEP #2: Create your CONTENT

You can create articles, blog posts, squidoo lenses, hubpages, or videos. They idea here is to create good, quality content that will get read or watched.

Now you take the list of keyword phrases that you have chose from your research and create the content around these phrases.

Use the keyword phrase in the title, in the description and in the body of the content. Nothing complicated here folks.

STEP #3: Distribute your CONTENT

Now that you have your content, all you need to do is get it out on to the world wide web. Post your articles in several article directories, create a squidoo lens, a hubpage,  on your blogs, or use the content in forums.

With videos distribute them to several video sharing sites and post them on your blogs.

Want a shortcut?

Check out our secret weapon t

o dominating Google: CLICK HERE FOR WEB MARKETING CONCEPTS

To Your Contnued Success!

Richard and Kathy Hatch

How To Set Your Business Objectives When Starting Your New
Home Based Business

Home business success is a journey, just as our life is a journey, learn to make it an exciting and educational one that will eventually pay off in ways you never even dreamed of.  A true home business success requires effort, just as any other type of venture you may pursue.  Moreover, your home business success may be directly tied to how much thought and action you give to it. One way to insure successful results in your home business is to set specific business objectives and goals.

Business objectives are the stated, measurable targets of how to achieve your business aims. The objectives should state the goals of the organization and give the business a clearly defined target.  Objectives for business can include anything from “Be the top-ranked provider of management consulting services” to “Serve the best hamburgers in town”, these are both based on results.  Because writing business objectives is neither a standard nor well-defined practice in the workplace, the list of objectives, place the business objective before the learning objectives.

The objectives must:

• be focused on a result, not an activity
• be consistent
• be specific
• be measurable
• be related to time
• be attainable

Strategic planning and decision processes should end with objectives and a road map of ways to achieve those objectives.  When we prepare goals in observable, measurable terms, we call these goals objectives.  Some business objectives state a specific business target and a timeline for achieving that target.

According to an article in Homeworkerstraining.com $600 billion dollars of the American economy was generated from Home Based businesses in 2005 also mentioned, 4 out of every 10 households, that’s’35 million were involved in home businesses. These are REAL businesses that require a plan of action.

Business objectives are the ends that an organization sets out to achieve. Having a good Home Based Business with the proper business objectives can help you achieve you success. Starting with a well organized business plan, incorporating your financial goals and objectives can save you time, money and most of all, your dreams.  Taking the right steps to home business success will get you off to a fast start.  And remember a slow and steady pace will eventually win the race to home business success.

To Your Success!

You have started your direct sales business, your business is growing and sales have started adding up – congratulations!  The next step is to start building your sales team by recruiting other direct sales representatives.  Building a sales team will boost your confidence and feeling of accomplishment by helping others to achieve success.  Do not forget, their success will boost your revenue.

• Some of the most effective ways to recruit are available right at your fingertips.  Online recruiting can be as simple as adding an extra line or two to your email signature.  You should already have something on your signature about your product and your website address. Why not add “contact me for an income earning opportunity” or something to that effect?
• Subscribe to email lists that may be interested in your product or opportunity.  Your email signature will let them know about the products you sell and the recruitment opportunity.  You can be your helpful, social self and enjoy interacting with people on the list.
• Online groups and website bulletin boards are another place you can meet potential recruits.  There are many websites and online groups dedicated to work at home moms.  Join these and let others know about the fantastic opportunity you discovered and how it has been advantageous to you.
• Having your own website is essential to increased sales and an excellent resource for recruiting.  Ask visitors to register, so you can start a database of potential customers and recruits.  Ask registering users if they are interested in an income opportunity and contact them, as soon as possible, if they are.
• Send out newsletters to registered users in your database.  In addition to sending out product information, tell them your story and how your business has improved your life.   Let them know you are available to help them achieve their goals.
• Get your name out on the web by writing articles.  After all, you are an expert on your product.  Mention your website and, if possible, add a link to it. The more links you have to your website, the higher it crawls in the search engines and the more visitors you’ll get.
• One of your best resources for recruits are your favorite customers.  They already love the products and have some knowledge about the company.  Nudge them in the right direction by explaining how much they can save by selling.

Do not forget the most important rule about recruiting.  Talk about your products, your business, and your success.  Tell people, both in person and on the web, how you started; where you are going, and how they can get join in.  Tell everyone what you do and why you love it. Your enthusiasm can be contagious.

To Your Continued Success!

How to Generate Leads and Kick Start Sales for Your

Network Marketing Business

Before you join any opportunity learn everything about direct marketing, business leads, how to generate leads, sales prospecting, sales training and more. Leads are the life blood of any network marketing business. Before you start generating leads, be sure that you have a great strategic foundation in place.

Building your Network Marketing or home based business requires advertising, but if you are like me, you ventured into this lucrative market because you needed to earn more money not spend it. If you’ve spent time and money on a great-looking website, but you’re not getting the leads you need to keep your internet business profitable and you may need to look at other advertising streams. Online marketing generates leads that increase sales dramatically. Your unique on line lead generation for your direct marketing business will help you stand out from the crowd and help you get noticed. Online article marketing is also a great source for potential leads. Setting a good goal to get as many great quality articles out on the internet as you can boost your lead captures immensely. It is also a way to get yourself branded on the internet and explode your home business.

Update your sites with a series of informative articles and information. Include a free offer at the end of your article, get it published, and you’ll find prospects contacting you without spending lots of money on advertising. Article writing can take 30-60 minutes to write, translating into a salary of $40-$75/hour. You can learn how to use articles for better search engine placement on Google, MSN, and others while maintaining your professionalism and credibility. Article writing creates a positive relationship of trust and generates a perception that you are “the” authority in your industry about your product or service.

I also encourage my business associates to launch a blog campaign. You can start by reading as many others blogs as you can, leaving comments and link that can benefit the other blogger. A great site to go to review and start writing blogs is WordPress.

Finding hot leads for your new home business is a major component of network marketing, not only for finding new customers, but also for building up your down line of distributors. Because network marketing success hinges on building a network of customers and distributors, it is a good idea to use word of mouth advertising amongst your friends, family and business colleagues.

An investment in a lead list can pay off with big dividends by expanding your customer base and potentially building up your down line. On the other hand if you pay hundreds of dollars for thousands of email addresses that don’t generate any business and you’ve lost money.

If you are an independent professional or small business owner, building the list of prospects for your target market should be one of your core marketing activities. Yes, ten thousand or a million people could get your marketing message, but if they are not your target market, it won’t help you a bit and instead could create a negative impression. Once you have a lead make sure your marketing communication addresses the problems they want solved.

Older methods that have proven successful in the past can continue to provide significant results, however, can be very costly. After months of due diligence and research, I identified low cost if not free advertising sources that I could track for results, and made a goal to reinvest a portion of my earnings into affordable, low cost advertising mediums. These methods cost me very little, and as I began to make money, I diligently reinvested a portion toward budgeted advertising campaigns, being sure to track my results for each paid advertising campaign. Leads are generated and validated through my system to ensure lead quality without duplicates or bad data. Producing prospects using these methods encourage them to create and develop networks of their own.

Our mission in one word — results. The Secret to a Successful Online Business: It’s All about Generating leads, Building Relationships, Establishing a trust relationship with your potential online clients and this takes time, but it is well worth the effort.

To Your Success!

Network Marketing for Today

Network Marketing is a business model where direct selling companies market their products through independent distributors. Network marketing is simply talking, or networking, with other people in your target market and encouraging them to either buy products or become a part of the company. It is NOT chasing down your friends and family to sign up or buy into something. Network Marketing IS NOT A It should never be described as a “Get-Rich-Quick Scheme”.

Many of these marketing plans are often referred to as a Pyramid Schemes and this is far from the truth. Pyramid schemes are illegal financial engines where there are no products or services being sold. Network marketing on the other hand is a legal business model where real and legitimate products and services are distributed between large networks of customers.

Network marketing is about leveraging yourself, recruiting more people, and selling many more products than you could possibly do on your own. First, it’s based on providing people with real, legitimate products they need and want at a fair price. While some people do make a lot of money through network marketing, their financial benefit is always the result of their own dedicated efforts in building an organization that sells real products and services. The team building aspect of network marketing is of vital importance to the success of each individual member and to the team as a whole. The biggest mistake one can make in network marketing is to try and be a bulldog recruiter, make 100 cold calls to dead beat leads (after spending a lot of money for them) and expecting your entire network to replicate the same flawed method, Although sharing the products or services and the opportunity with people you know is still the basic foundation of the business, today we see more people using sophisticated marketing techniques such as the Internet, conference calling and other long-distance sponsoring techniques to extend their network across the country.

The Internet allows someone to use products and services that are already in place for customers. The business you choose must fit with your fundamental beliefs or you will never remain passionate or faithful long enough to honestly represent the products you are selling.

What is absolutely true, is that whatever way you choose to market to your potential consumer or business Partner, if you do stay at home and sit on the couch and never market your product to anyone, you can never become successful and will never have any sort of income from your business. No one has ever logged onto the Internet for the first time and started pocketing dollars in a really short period of time.

This is very definitely a relationship business and each relationship typically starts out with two complete strangers sitting at their respective keyboards. For the average person, who likely has little or no prior business experience or technical training, Network Marketing is about the only way to establish a potentially world-wide marketing organization which can be highly profitable and long term.

This type of marketing is also an excellent source for Passive Income. Not to mention, your business can be run directly out of their present home and is an economical vehicle to ‘use’ to help you achieve the freedom you desire. Network Marketing is a way of life, a lifestyle. Definitely not for a job seeker looking for the traditional “time for money” It is about committing yourself to a serious effort and doing it. This is a serious business, not a hobby, and it is for people who actually want to run a successful business.

To Your Success!